“Dhoomam,” a gripping Malayalam-language action thriller directed by Pawan Kumar, takes audiences on a deep dive into the dark alleys of the tobacco industry. The film, released on June 23, 2023, stars Fahadh Faasil and Aparna Balamurali in lead roles, with significant contributions from Roshan Mathew, Vineeth, and others, portraying a rich tapestry of characters entangled in a narrative that explores the harmful effects of nicotine and tobacco smoking on society.
| Geners: | Drama |
| Language(s): | Malayalam, Telugu, Kannada, Tamil |
| Cast(s): | Fahadh Faasil, Dev Mohan, Aparna Balamurali, Roshan Mathew, Anu Mohan, Joy Mathew, Mable Thomas |
| Music: | Poornachandra Tejaswi |
| Director: | Pawan Kumar |
| Release Date: | 2024 |
Release Date and Trailer:
The film’s story centers around Avinash, portrayed by Fahadh Faasil, the marketing head of a leading tobacco company. The plot thickens as Avinash finds himself caught in a dangerous game of survival, forced to provide money to an unknown man threatening him and his wife, Diya, played by Aparna Balamurali. “Dhoomam” oscillates between the present, where Avinash and Diya are on the run, and the past, highlighting Avinash’s meteoric rise in his career and the ethical dilemmas that come with it.
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Produced by Hombale Films, synonymous with quality cinema in the Indian film industry, “Dhoomam” marks its debut in Malayalam cinema. The music, composed by Poornachandra Tejaswi, adds layers to the film’s intense atmosphere, with tracks like “Theeye Dhaahamo” and the “Dhoomam Title Song” resonating with the film’s thematic essence.
Despite its ambitious narrative and a strong message about the dangers of smoking, “Dhoomam” received mixed reviews upon its release. Critics appreciated the film’s attempt to tackle a significant issue. Still, they pointed out the lack of depth in script and execution, which resulted in a narrative that struggled to captivate its audience fully. The film garnered a modest box office collection of ₹2.25 crore, reflecting the mixed response from viewers and critics alike.
“Dhoomam” is a drama unfolding in the Kannada and Malayalam film industries, directed by Pawan Kumar and featuring a stellar cast. The film addresses an issue transcending linguistic and cultural barriers, aiming to shed light on the global challenge of tobacco consumption. Despite its critical messages and the performances of its cast, the film’s reception underscores the complex relationship between audience expectations and the delivery of social messages through cinema.
As “Dhoomam” makes its way to home media, with digital release on platforms like the Apple TV app and iTunes, it offers a chance for wider audiences to engage with its narrative and themes. Through its exploration of the tobacco industry’s impact on individuals and society, the film invites viewers to reflect on the broader consequences of corporate actions and individual choices in the face of ethical dilemmas.
In conclusion, “Dhoomam” is a bold attempt by Pawan Kumar and the team to weave a story that is both a thriller and a cautionary tale about the tobacco industry. While it may not have achieved the desired impact at the box office, its message, and the conversations, it remains essential, encouraging viewers to look beyond the smoke and mirrors of industry propaganda to the real-world implications of smoking and tobacco use.
